Author of "A Bouquet of Inclusivity"
Grateful of having had the opportunity to publish my ever first article on a subject that matters and emerges when marketing new fragrance campaigns. Inclusivity.
Portfolio
Nivea Men Relax 3-in-1 Shower Gel
The Nivea Men 2024 relaunch of new packaging gave the brand a more sustainable and practical approach. The new SKU is the Nivea Men Relax 3-in-1 Shower Gel firstly
Nivea Hydration Hyaluronic Acid Shampoo
The new Nivea Hydration Hylauronic Acid Shampoo fragrance convey a young spirit with light fruity apple touches and a musky backbone. Trying to find the perfect balance between light Nivea signature hints and hair care cues.
Labello Overnight Care
Labello Over Night Care conveys a subtle hint of rosemary adding depth to the taste and smell profile, highlighting the calming aroma. Sweet notes bring warmth and coziness for a soothing sleep. It includes a well-being sleeping technology in the fragrance that makes the overall claim stronger.
Nivea Extreme Hold Hair Spray and Mousse
The fine fragrance inspired hair styling product conveys freshness though sparkling top notes that are accompanied by a gourmand and woody fond. Translating the promises of strong hold in an olfactive
Candle Fragrance Development
Candles are today the least touched categories by upcoming regulations giving enormous possibilities to create new scents. The one that touched me the most was a creation of global Oudh for a client.
Fabric Softener Fragrance Development
Colors in fabric softeners are associated to different olfactive expectations. One of my first wins was a series of 3 colors: Blue - the most iconic one contains mostly aldehydic top notes with a dry