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B2B Business Development in Personal care | Fragrance Obsessed | MBA

I started my journey in the fragrance industry long before I knew it. By always talking to my parents about the scents that surrounded me, I landed my first “job” in childhood as their assistant in identifying expired cheese and ham.

That early curiosity made me ambitious enough to study Neuroscience and Chemistry, and later train at ISIPCA for my Master’s. Over more than six years in fragrance development and marketing across Europe, I truly fell in love with the industry. Still, something felt missing. With an insatiable curiosity and a little courage, I took a full-time MBA at SDA Bocconi, focused on Luxury.

Today I work in Business Development at SOCRI–Greengredients, helping companies create distinctive beauty and personal care products through our patented Greengredients portfolio across France, Germany, the US, Canada and the UK. I never would have thought I would take a short break from fragrance to step into the broader personal care world, in a place where I am thriving more than I ever could have imagined.

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My major achievements are around the fragrance and personal care industry, ranging from strategy to product development.

Business Development

Turning market insight into long-term customer partnerships. It means spotting where brands and suppliers can grow together, opening new doors across regions, and turning those relationships into real commercial momentum.

Experience – At SOCRI–Greengredients, identifying and creating opportunities to join core lists and key customer briefs across the US, UK, Germany, France & Canada. Growing the business by managing top and bottom lines. Monitoring sales and gross profit margin performance, including KPIs and budget.

Strategy

It takes time and consistency to add a fragrance strategy to a brand but once a gap is identified consumer will subconsciously recognize a brand on an olfactive level and feel connected to it.

Experience – Established a 360° fragrance strategy by analyzing global qualitative & quantitative data and translating them into new olfactive needs.

Fragrance Development & Scent Marketing

Fragrances can create emotional moments throughout the world. Identifying new trends and developing signature fragrances can increase brand identity and emotional bonds throughout generations.

Experience - 5 years' experience in working for Symrise and Beiersdorf on cross-category projects with focus on home care (Candles & Fabric), personal care and fine fragrance respectively.

Curiosity

Curiosity is what keeps beauty moving. Asking better questions, staying open to new cultures and ideas, and looking beyond the obvious is how trends become relevance and how partnerships find lasting meaning.

Experience – Helping curious beauty leaders turn insight into relevance and partnerships into lasting market impact, so that strategic decisions today create sustainable impact tomorrow.