Beauty | Strategy | Innovation
From childhood memories of classic German scents, like Nivea, to pursuing the charm of l'italianità in Italy, my journey into the fragrance world has been one of discovery and deep passion.
My fascination with scent led me to study Neuroscience and Chemistry, train at ISIPCA in France, and explore Europe to learn from different culture and unique individuals.
After five enriching years in the fragrance industry, I embarked on an MBA journey at SDA Bocconi in Milan, where I'll graduate in December 2025.
Now, I'm eager to bring my expertise in Product Management, Business Strategy or Business Development to the luxury and beauty sectors across Europe. Let's connect to create impactful olfactory experiences and redefine beauty together.
My major achievements are around the fragrance industry, ranging from strategy to product development.
Fragrances can create emotional moments throughout the world. Identifying new trends and developing signature fragrances can increase brand identity and emotional bonds throughout generations.
Experience - 5 years' experience in working for Symrise and Beiersdorf on cross-category projects with focus on home care (Candles & Fabric), personal care and fine fragrance respectively.
It takes time and consistency to add a fragrance strategy to a brand but once a gap is identified consumer will subconsciously recognize a brand on an olfactive level and feel connected to it.
Experience – Established a 360° fragrance strategy by analyzing global qualitative & quantitative data and translating them into new olfactive needs.
Well-being, cognition and artificial intelligence are amongst others the buzz words of today in fragrances. By giving an added benefit to your fragrance composition can bring your brand a strong competitive advantage and also lead to identify white spots for new developments.
Experience – Fragrance well-being ambassador at Beiersdorf by implementing innovative product ideas to new launches through strong stakeholder management